Search engine optimisation is a great online marketing option that can improve traffic to your website, increase leads and boost sales. Traditionally we used radio and television to spread the word but today there are countless advertising options available which can easily confuse any small business owner.
Below you will find 6 steps that will help you to improve your local SEO and get better business results:
1. Optimise your Website
To be found in local website searches it’s important that your website is properly optimised. There are plenty of ways to optimise your site. Some examples include having an SEO-friendly URL, having optimised H1 and H2 tags as well as an optimised page title. Also, include your keywords in the meta data to ensure that all content across your website is of a consistently high quality.
2. Be Responsive
In today’s mobile-heavy era it’s essential that your website is fully responsive for mobile or tablet use. Otherwise, you are at a huge disadvantage in terms of local SEO and run the risk of quickly losing site viewers. There are plenty of resources available to help you make your website responsive to boost traffic to your site and improve your search engine optimisation results.
3. Request Feedback
Ask your clients for feedback and display any positive reviews on your website for current and potential clients to see. This is a great way to build trust and reputability between yourself and your clients.
4. Choose Social Media Platforms Carefully
Social media is an essential online marketing strategy but there’s no need to be on every single social media platform. Do your research to find out where the majority of your clients are active and create an account accordingly. Keep the account alive with regular posts and continuous engagement with your followers.
5. Blog
Blogging is not only a fantastic way to boost your SEO results. It’s also a great way to appeal to your clients and keep them on your website for longer. Set up a blog on your site that targets the right keywords. Share your content on your social media profiles to expand your reach even further.
6. Mix things Up
Don’t just focus on words to improve your search engine optimisation. Include images, infographics, videos and webinars as much as possible to keep visitors engaged and active. Make sure all media is relevant to your content to earn more links and improve your local SEO results.
About 8 Ways Media
8 Ways Media is a leading international website development agency with a focus on professional branding and web design in addition to SEO, digital marketing and more. Visit our services page to learn more or get in touch today!
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