6 Secrets to a Fantastic Website

Creating a brilliant website in today’s ultra-competitive online world has never been more vital. Follow these top tips to create a leading website.

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Ramzi Chamat / 8 Ways Media
2016-06-10 00:20:00

There are thousands of websites and web design agencies out there, many of which stand out from the crowd as simply brilliant in their overall design and execution. Creating a fantastically brilliant website in today’s hyper-connected and ultra-competitive online marketing environment has never been more vital. And with the assistance of a CMS (Content Management System), achieving this has never been easier.

Listed below are some of the top secrets to a great website

1. Represent your Brand

Keep your website professional, clean and easy to navigate through. Avoid memes or flashy gimmicks to keep people interested – these actually detract from the main purpose of your site and can quickly persuade users to exit the site in favour of something more approachable.

2. Keep Everything Crystal Clear

Though you may provide an array of services to your clients, not all clients are going to understand the terminology associated with those services. Keep the language of your content clear and entirely understandable. Your overall intention is to keep them browsing for longer so you need to ensure that they feel comfortable throughout the entire web-browsing journey.

3. Ensure all Information is up-to-date

There’s nothing more frustrating than having a contact number that doesn’t work or an email address that gets rejected. Ensure that your website is completely up-to-date with the latest information including products available and those no longer sold.

4. Acquire a professional CMS (Content Management System)

A professional CMS is your ticket to a wonderful website. It enables you to manage the day-to-day operations of your site with absolute ease while the costs involved in doing so are relatively low. There are many leading CMSs including WordPress, concrete5 and Joomla, to name but a few. These systems come with a wealth of benefits including an excellent support network and a range of add-ons and features.

5. Keep things Simple

In today’s ultra-competitive era, it’s easy to believe that the more unconventional a website, the better results it’s going to generate. This couldn’t be further from the truth. People want simplicity; they don’t want to become confused as they browse through a website, otherwise they will simply end up exiting the website and moving on to one of your competitors. For example, most sites feature the RSS or email opt-in at the top right-hand corner of the site. For a user-friendly visitor experience, stick with convention and put your buttons there also.

6. Psychology

Last but not least is psychology. Getting this right is fundamental to the success of your website as the use of colour directly correlates to consumer activity. Knowing how to draw people in with the right colour, tones, shades and shapes is essential in influencing a visitor’s psychological frame of mind and overall perception of your business and your brand. The more you know about your consumers’ desires, the easier you can appeal to them in subtle yet persuasive ways.

About 8 Ways Media

8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.

Discover how 8 Ways Media can help you to create a powerful marketing strategy by contacting us today – because your business deserves the best.

Alternatively, fill in our quotation form and a member of our team will get back to you with a free, no obligation quotation.

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