6 of the Best Brands on Instagram Right Now

Here is our pick of the top 6 business accounts on Instagram right now!

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Ramzi Chamat / 8 Ways Media
2016-12-19 09:59:00

For a while now, it’s been obvious that Instagram isn’t just a social platform for posting selfies and pictures of your lunch.

In a world where the visual remains a significant part of a business’ marketing strategy, Instagram offers a unique chance to visually represent your brand and keep it at the forefront of people’s minds as they scroll through their Instagram feeds.

Amongst the plethora of brands out there using Instagram, there are a handful who go above and beyond consumer expectations to deliver exceptional content, time after time.

Here is our pick of the top 6 business accounts on Instagram right now:

National Geographic

This is without doubt one of the top Instagram accounts out there. Posting photos and videos from contributors travelling around the world, this is a fascinating account that has built a massive following of 64.7 million followers (as of publishing this). Coming from a brand that was established in 1888 and largely known for its physical print, this is a leading example of a company that’s keeping up with the ever-changing world of marketing.

Coca-Cola Argentina

Coca-Cola has an impressive social media presence, not just on Instagram but across all of its social media platforms. And what’s obvious from browsing through their social media platforms is that they certainly know a thing or two about branding. This is because they have a clear understanding of who their target audience is – young people who value friendship, fun, love and sports. This enables them to reflect that in their Instagram posts, which are all about having fun, hanging out and enjoying a refreshing Coca-Cola.

With that in mind, take a look at the Coca-Cola Argentina Instagram page, which perfectly targets its audience and celebrates its audience, all while maintaining brand consistency in a recognisable way.

Headspace

Headspace is a leading mindfulness app that has embraced Instagram to promote its services. The account is brimming with thoughtful quotes and meaningful advice along with plenty of tips, tricks and reminders about how to practice mindfulness, and why. There is also plenty of bright, inviting colours combined with interesting videos that continue to inspire more than 176,000 people to follow this brand.

Zevia

Zevia is a natural soda brand that offers a zero-calorie drink complete with zero artificial sweeteners. The brand, as with other cola brands, strives to reach out to a young audience that value wellness, friendship and fun. Their Instagram account is filled with fun videos, bright images, mouth-watering treats and much more. Their personality shines through with each and every image or video posted to the platform while showing how the brand fits into a healthy lifestyle without being dull.

WeWork

WeWork is a co-working and office space company that transforms buildings into stunning and collaborative workspaces. With more than 79,000 followers, WeWork is an excellent example of a brand that uses Instagram to post photos of their shared workspaces whilst capturing and sharing special moments, such as their many branded events and camps. WeWork capitalises on creating memorable hashtags to spread the word about their brand and promote their services. Take a look for yourself here to see some of their beautiful work in action.

ASOS

With 5.2 million Instagram followers, it’s obvious that this is a brand that knows exactly how to appeal to its audience on Instagram. This British-based retailer doesn’t just focus on great photos of clothes and shoes (though it does do this extremely well). It also posts How-To videos, gorgeous shots of London, delicious treats and photos of cute dogs. The variety of images keeps ASOS’ target audience immersed in the brand in a way that doesn’t feel stuffy or overly promotional, while every image posted generates huge engagement levels in the form of thousands of likes and hundreds of comments., which without doubt increases their sales.   

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