5 Web Design Secrets that Nobody Ever Tells You

Follow these top 5 web design secrets to find out how you can create strong lead generation, drive traffic to your site and boost your return on investment.

rchamat

Ramzi Chamat / 8 Ways Media
2016-07-15 10:45:00

When designing a website your overall intention is to create something that will succeed online. You want to increase brand awareness, create strong lead generation and boost revenue streams, all through a leading web design.

Listed below are 5 website design secrets from 8 ways media that people rarely tell you about. Follow these tips and you will without doubt be on your way to creating a leading design that wins over customers and increases profitability.

Pretty isn’t Powerful

Yes, you want a website that is aesthetically pleasing, but a pretty web design isn’t what brings in better sales. Instead, you need to focus on creating a website that presents your brand in a clear and interesting manner that keeps customers lingering for longer. Though a beautiful design might contribute to the overall success of your business, ensuring that everything is as clear and well-laid-out as possible is also crucial in getting the right results.

Web Design need not be Expensive

There’s no need to spend all of your profits on a leading web design: simply assign a budget and find a graphic designer who’s willing to meet with your budget. Look for designers with a strong portfolio who fit the style of a site you are looking for. Do your research well in advance before settling on a final designer.

There’s no Need to Spend Thousands on Web Development

With a leading CMS you can achieve so many positive results for your website, all at a low cost. Once your site is up and running you can use the CMS system to upgrade your site and make changes to the content. After just a few clicks you can singlehandedly edit your content, update your content or add a new web page.

Your Current Site is Going Wrong in only One Area

It’s easy to believe that every element of your site is failing when you aren’t seeing the results you’d like, but it’s not always necessary to completely redesign your current website. Take a step back and look at the overall picture. Do you need to focus on making changes to your content? Are changes to your brand image necessary in appealing to the right target market? Is your marketing strategy solid enough or are there gaps in it? How effective are your products or services? Is your CMS powerful enough to support your site?

Instead of jumping right in with a completely new website design, assess exactly which areas of your site are weakest and focus on those elements. 

Developing Brand Identity is Vital

Finally, when focusing on web design it is fundamental that you work with a web designer who specialises in brand identity, otherwise you risk creating a site that attracts the wrong audience. Your web designer needs to be able to create a site that accurately reflects your brand identity in order to appeal to your precise target market and garner the results that you need to succeed. 

Need our help?

Are you seeking out a creative branding agency to do the hard work for you? Then you’ve come to the right place. 8 Ways Media is your leading branding and web design agency with a special focus on creative, contemporary services guaranteed to get your business noticed by an even wider audience. Contact us today to discover how we can create a unique branding package especially for your business. 

 *Photo credit Jeffrey Betts

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