There’s nothing worse than a website that is poorly designed. When you enter a website it should be user-friendly and easy to navigate through with an intuitive design that is clean and clutter-free. Visitors should feel comfortable and at ease navigating through your site, whether they are doing so from a desktop PC, a tablet or a smartphone.
Creating a website that’s user-friendly is fundamental to the success of your business. For this reason, it’s essential to take the time to create an accessible, intelligible and aesthetically appealing web design in order to attract your target market and improve your bottom line.
Listed below are our top tips on how to build the most user-friendly website imaginable:
1. Have a fluid navigation system
As mentioned above, having a website that is easy to navigate through is of utmost importance. Ensure that every page of your site serves a clear purpose and name each of your pages appropriately. Include a comprehensive XML sitemap to keep search engines informed about your website so that they can crawl it and rank it with ease.
Your navigation should also be at the top or the left side of your site. Anchor the navigation so that it is above the fold, whether it’s being viewed from a mobile device, tablet or monitor.
2. Place your logo strategically
Your brilliant logo design should be at the top of your page to the left, so that visitors know whose site they are visiting. This will also enable them to identify your business’ name with the content they are viewing. Finally, the logo should be hyperlinked so that it always links back to your homepage, no matter which page the individual is currently on.
3. Include search functionality
Ensure that visitors can find what they are looking for with ease by including a search bar in the top right-hand side of your website. If your website includes a blog this will be a great way for users to discover blog articles from your archives.
4. Make your contact information easy to find
Ensure that your contact information is easy to find. This means including a contact form on your site but also a clear call to action within your blog content which leads visitors straight to your contact or quotation form page.
5. Simplify your content
Avoid using jargon and be cautious with your choice of words within your content marketing. You never know who is visiting your website and if you include complicated, pretentious language, you run the risk of losing a huge portion of your target market. You should also avoid writing in all capitals, too many exclamation marks or exaggerated language. Highlight important parts of your content to help grab readers’ attention and remain on your website for longer.
There are plenty of ways to create a user-friendly website that leads to a boost in conversions and sales. If you’re looking for a leading branding and web design agency to do the hard work for you, get in touch today. Here at 8 Ways Media we are experts in designing creative, engaging websites that deliver exceptional results. Get in touch today to discover more about our services or fill in our quotation form and a member of our team will get back to you as soon as possible.
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