If you are searching for ways to boost traffic to your website, read on for 5 things your website needs to improve your site’s design and bridge gaps to increase your return on investment and improve your online presence:
1. An Email Signup Form
New visitors are coming to your website every day, but this is useless if you can’t find a way to encourage them back to your site in future. By incorporating an email signup form, you are essentially encouraging them back to your website and increasing their chances of remembering your website.
It’s easy to embed an email signup form onto your website to begin collecting email addresses and additional information from your customers. This is a great technique for boosting engagement levels with your audience, as when you send out email marketing campaigns, they will be more likely to remember your business and read about your latest promotions, announcements or campaigns.
2. Faster loading speed
This is something that we have emphasised on the blog time and time again, but this is because it is critical to the success of your website. A site that loads too slowly has been proven to lead to higher bounce rates before the site has even had a chance to shine.
There are plenty of ways to check the speed of your website. Sites such as webpagetest.com allow you to test the speed of your site from multiple locations using real browsers and consumer connection speeds. If problems with speed arise, go to Google’s PageSpeed Insights for information on where your site is slowing you down and how to fix specific issues.
3. Social Media Icons on Site
If you’re having a hard time building a strong social media following, it is probably because you do not have social media icons on your website. Make it easy for your clients to follow you by adding social media buttons and icons to the various pages of your website.
4. Phone Number and Address
This one may seem obvious but countless businesses fail to include basic contact information such as a phone number and physical address on their websites, which not only makes them look like an illegitimate business but also prevents current and potential clients from wanting to get in touch.
Despite email being a prevalent form of communication, many people still prefer traditional forms of communication such as telephone, even if contact hours are limited. Adding an address and telephone number also makes you more approachable as a business.
5. A search box
It can be incredibly frustrating for visitors to your site to have to scroll through page after page to find what they are looking for. By including a simple search box, visitors can access exactly what they need, which also increases the amount of time they spend on your site and improves website traffic.
About 8 Ways Media
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