5 Email Marketing Myths Dispelled

Is there really a ‘right’ or ‘wrong’ time to send an email marketing campaign? Read on for 5 email marketing myths dispelled?

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Ramzi Chamat / 8 Ways Media
2016-01-21 08:03:00

Can your email subject line really make or break your campaign’s success? Is there a ‘right’ or ‘wrong’ time to send a campaign? If you are confused about the best approach to take when it comes to email marketing, read on to learn about some top email marketing myths:

Myth #1: Consumers are drowning in emails from well-known brands

Most consumers are only subscribed to a handful of emails per day from their favourite brands. In fact, according to a report carried out by marketing agency, Alchemy Worx, 60% of consumers receive less than six emails from brands per day while 40% receive three or less.

Myth #2: Consumers like to send emails to the spam folder

It is actually very rare for a consumer to send an email to the spam folder and less than one in every 2000 subscribers hits the spam button when reading an email from a brand. Companies should therefore be less reluctant to reach out to potential clients for fear of being sent to the spam folder.

Myth #3: The best time of day to send your campaign is at 3pm on a Thursday

A whopping 85% of email opens happen two days after receiving the email while 32% of purchases take place two weeks later. As such, the time of day that you send your email marketing campaign has very little influence over the success of the email than previously imagined.

Myth #4: The more email marketing campaigns you send, the more your readers ignore you

Many brands are afraid to send too many email marketing campaigns each month for fear of putting off their followers and frustrating them. But the truth is, the more emails you send, the higher your chances are of the emails being opened, which in turn improves revenues. The report found that by sending four emails in a month instead of one, this doubles the number of consumers opening one or more emails.

Myth #5: Stop sending emails to users after six months of inactivity

‘Inactive’ users actually open emails, even after six months of inactivity. According to the study, 20% of annual openers do so after being inactive for a period of six months, so you should never give up on your subscribers, even if they are seemingly showing no interest in your brand.

Summing Up

Email marketing is a complex world and it is often unclear what to do and what not to do. By following the above-mentioned tips you stand a better chance of appealing to your subscribers, maintaining their interest in your brand and boosting revenues. 

About 8 Ways Media

8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including email marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.

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