5 Email Marketing Etiquette Rules to Send By - 8Ways

Follow these ‘5 email marketing etiquette rules to send by’ to ensure that your readers are enthusiastic when they receive your emails.

rchamat

Ramzi Chamat / 8 Ways Media
2014-09-20 10:00:00

When sending out an email marketing campaign it is vital that you follow the rules to avoid heading straight for the spam box. Listed below are 5 essential email etiquette rules that you need to follow in order to achieve email marketing success:

Always Get Permission

If you’ve managed to get hold of someone’s email address this doesn’t mean you can automatically add them to your email marketing list. Before going ahead, ask their permission so that they don’t receive an unanticipated email from you.

Have an Easy to View Unsubscribe Button

In the USA there is a law that requires an unsubscribe button in every email sent out by a business. Although this may seem extreme, if your emails are well written, interesting and resourceful then the chances of receiving an Unsubscribe are limited.

Review All Content

Before sending out your email, review it then review it again to ensure it is 100% error free. An email that’s full of grammatical mistakes and spelling errors immediately sends off a negative message about your business, so be meticulous at this stage. Don’t just rely on spellcheck – it doesn’t always catch every error (and a play on words might be intentionally misspelt). Go through your text with a fine-tooth comb and have someone else do the same before pressing ‘Send’.

Are your Links Clean?

Send out a test email to ensure that all links are working. The last thing you want is to send out an email marketing campaign with broken links, as the ultimate aim of the campaign is to get readers to click through. This is a critical step in the entire process and if done incorrectly it could lead to poor sales and bad business credibility.

Keep it Short and Sweet

In our fast-paced era the last thing people want is a long-winded email with heavy text and few images. Instead, keep it short and sweet with a clear call to action. Stick to a short word count; even if you are sending out a newsletter, provide a link to it instead of featuring the entire newsletter within the email. 

 

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