Content marketing is huge business and the creation of fresh, fantastic content is something that remains of paramount importance for any brand. Since the traditional business model has shifted significantly from the ‘Donald Draper style marketing’ to a more client-centric approach to marketing, businesses now need to place a notable focus on creating thought-provoking content that meets consumer expectations. This content must talk directly to the consumer and should be injected with ‘magic’ words that have a powerful, direct impact on sales.
See below for the 5 ‘C’s’ of content creation that will take your content to the next level:
1. Be Consistent
When creating content it’s essential to be consistent with the way you create you content but also the way you promote that content. For instance, if you have a presence on Twitter, Facebook and LinkedIn, there’s no use in posting perfect business blog posts to your website every single day, but only featuring those articles on your social pages once or twice per week. It’s essential to be consistent in everything that you do when it comes to creating and promoting your content in order to attract a wide target market and also maintain their interest in your brand.
2. Be Contextual
When you create content it needs to be tailored with your specific buyer persona in mind. This will enable you to create content that appeals to your target market, time and time again. You also need to consider how your target market is going to consume your content. For instance, are they more active in the mornings before going to work, during their lunch breaks, in the evenings or during the weekends? Discovering this information is vital in attracting as vast an audience as possible and adjusting your content accordingly.
3. Be Cohesive
Although each social media platform works in a unique way, it’s still important to be cohesive when it comes to creating content. If you’re tweeting about one thing and creating videos about another, this will be confusing for your audience. Keep everything about your content marketing cohesive in order to avoid confusion amongst your audience and enable your audience to immediately identify your brand.
4. Be Concise
Keep your content marketing short and sweet with a simple communication strategy. If your content is long in length and complex in communication, it will not have a powerful, wide reach. Instead, maintain short, interesting, simple posts that get the main point across.
5. Be Credible
Finally, if you include information in your content that has been taken from other sources, be sure to quote that source. Always write honestly and transparently, delivering a holistic content experience that keeps consumers informed and follows appropriate ethical practices.
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Here are some leading brands that can teach us a thing or two about content:
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