High-quality content marketing is vital if you want to get immediate results. In order to effectively appeal to your target audience you need to ensure that you are writing in a way that captivates your audience’s attention and inspires them to read right to the end of the piece.
When creating top quality content you need to get the best results, fast. Listed below are 5 top rules that you need to follow in order to get immediate traffic to your website…
1. The Title
The first step towards high-quality content marketing starts with your title. Your traffic is largely determined by your title because your title is the one thing that has the power to pull readers in.
Your title needs to be powerful, meaningful and interesting. Do not include unnecessary words or information, and do not make it too long. Instead, focus on turning your title into a mini-headline; one that will immediately grab the attention of your readers and persuade them to click through to read more.
You could also include lists or numbers as readers tend to be attracted to articles that start with ‘6 ways to…’ or ‘3 steps towards…’.
2. Article Length/Format
Keep the article’s length to a maximum of 500 words. Between 400-500 words is the ideal target to aim for. Nowadays, people tend to skim read rather than diligently reading each and every word, so if you write something any longer than 500 words you run the risk of losing reader interest too quickly. By writing something shorter your readers will reach your ‘Share’ buttons, links, and resource box far quicker.
3. Paragraph/Sentence Length
The next step towards high-quality content marketing is within the actual article itself. Keep your paragraphs and sentences short in order to maintain reader interest and keep it easy on the eye. Short paragraphs and sentences are much easier to digest while readers tend to skim through long paragraphs.
4. Use Different Effects
Use bolding, bullet points, italics, lists, headings and subheadings to break up your text and make it more digestible.
5. The Content
Finally, make sure that what you are actually writing makes sense and is interesting. Write in a way that directly appeals to your target audience and don’t use unnecessary language that could overwhelm your readers.
By following the above-mentioned content marketing rules and tips, you will be better able to appeal to a wider target audience and get the results you want!
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