Traditional web designs involved homepages crammed with information, countless pages of text and messy coding. Today, people do not have the patience to sift through row upon row of text or page upon page of information. In addition, the vast majority of internet users are browsing the web from a mobile device, which means that the entire web browsing experience has changed dramatically in the past few years.
Listed below are 4 web design trends that you need to know about for 2015. Read on to find out more…
1. Get creative
There is no such thing as conformity when it comes to web design in 2015. Text boxes have disappeared to be replaced by speech bubbles, unusual formatting and unexpected shapes. The screen is available to you to be used in the most creative way possible, so think outside the box and get out of your comfort zone to create the most compelling, effective and artistic web design you can imagine.
2. Know all about Parallax Scrolling
Parallax scrolling is a fantastic web design effect that makes for a brilliant user experience. Instead of having numerous pages on your website, your site consists of a single page that shows up new information every time you scroll further down the page. So everything about your business, from your About page to your contact information, is featured on a single page.
Modern day parallax scrolling has taken on a whole new meaning in web design. It is designed to keep users compelled for longer; taking them on a journey through your website that is captivating and enthralling. See here for examples of some of 8 Ways Media’s parallax web designs.
3. Keep things simple
In 2015, web design needs to be as simple as possible. No more complicated text, graphs or visuals; just simple, straightforward images, a clean background and easy to digest text. Gone are the days of overwhelming your readers with too much information, long sentences and complex language. Keep everything about your web design as clean and simple as possible in order to remain appealing.
Doing this will ensure a pleasant browsing experience which will keep people on your site for longer. In our fast-paced, information-heavy society, people no longer have the time (or patience) to spend browsing through a complicated website that is slow, heavy and dull. Keep things simple and you will definitely win when it comes to providing the ultimate user experience.
4. Do not ignore multimedia
Multimedia is the standard practice for 2015 and beyond when it comes to web design. Think moving images, sound, videos, memes, widgets, menus and much more, to provide your users with a truly immersive, fun and compelling browsing experience as they navigate their way through your site.
You don’t have to implement all of the above tips in order to create an amazing web design. But by adopting just one or two of these tips your web design will be more likely to stand out from the crowd and attract the attention it needs to succeed.
About 8 Ways Media
8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services designed to help you succeed as a business. Get in touch today for more information on how we can help you transform your business and reach out to an even bigger audience.
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