Google is a robust search engine optimisation tool that enables your business to get better rankings and results. As the most widely-used search engine in the world, it is used by millions of people every single day to perform searches and for this reason it’s important to boost your rankings as much as possible.
Although ranking highly in search engine results is important for a website, this can be incredibly difficult for small businesses to achieve. The competition is tough while Google’s ever-changing algorithms can make it very complicated, confusing and challenging to make it to the top.
If your business doesn’t possess the right budget for a comprehensive search engine optimisation and link building strategy, fear not. Listed below are four top ways to generate strong traffic to your site without relying heavily on Google or other search engines.
1. Guest Blogs
A great way to improve your site’s search engine results is to guest blog. Approach industry-relevant blogs and ask them if you can contribute a guest blog to their blog. By featuring on a well-known blog, you will be perceived as an authority in your industry, which will enhance the likelihood of readers browsing through your website, researching your product offering and becoming clients.
2. Blog Comments
In addition to the above you should make a habit of commenting on high-quality blogs that are relevant to the industry you operate in. Ensure that your comments are relevant, insightful and interesting, to add value to the conversation that is being had. Leave your name on the comment and a link to your business’ website so that people who valued your comment can click through to learn more about you.
3. Forum Comments
There are thousands of forums spread across the internet, where millions of people engage in discussions about various subject matters. Find forums related to your area of specialisation and get involved by contributing valuable information that readers can benefit from. Over time, you will become a strong member of that forum and people will perceive you as an expert in your industry. This in turn will improve your website’s following as people will click from the forum to your website.
4. Google+
Google+ is a great way to boost traffic to your site without relying on search engine optimisation. By joining leading communities in your area of expertise, you can exchange useful information with other members and become established as an industry expert. With Google+ you can also post links to your relevant articles or blog posts.
Closing Thoughts
Though the world of search engine optimisation might seem complex, it is possible to work your way around that by adopting some (if not all) of the tips mentioned above. This will enable you to easily and organically boost views to your website without worrying about your search engine rankings.
With the above being said, it is always important to approach the four steps mentioned above with absolute caution – avoid spamming users as your influence will have a detrimental effect on your online marketing success.
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