We all know that ‘Content is King’ but that doesn’t mean that all content should be the same across all channels. In this blog post we give you 4 different ways to create content that are designed to boost your SEO results and bring in more traffic to your website.
1. Blogging
Blogging is a powerful content marketing strategy that has the ability to bring back visitors to your site day after day. Provided your content is interesting enough and unique in nature, you will have the power in your hands to bring people back to your site and turn visitors into paying customers.
To make your blogging as effective as possible it’s recommended to have a content marketing strategy. This will keep you on the right track and will prevent you from becoming confused or from running out of content ideas. You also need to go through each blog post with a fine-tooth comb to ensure that it is free from spelling or grammar errors.
2. Infographics
Infographics are easy to digest and can be used to inform, entertain, educate and surprise. Infographics are the latest trend as they represent complex information, knowledge or data in a quick and easy format, making the information easy to understand and consume.
Research has proven that around 90% of the information we remember is based on its visual impact. This, combined with the fact that we are living in a highly visual society overwhelmed by websites such as Twitter, Facebook and other visually-orientated platforms, and it’s easy to understand why infographics have become so popular.
Last but not least, infographics are an excellent SEO tool as they generate plenty of linking back to your website.
3. Emails and Newsletters
Though not necessarily new or innovative in nature, emails and newsletters remain one of the top ways to improve your SEO results and enhance customer retention levels. When carefully planned and crafted they have the power to compel readers to click through to your website and buy in to your products or services.
Keep your campaigns simple in nature yet aesthetically appealing. Don’t overwhelm readers with too much information at once – stick to one or two key pieces of information to maintain their interest.
4. Podcasts/Audios
Businesses continue to seek fresh ways to appeal to their audiences and promote their products or services. Podcasts are an excellent way to inform people about your business and are very versatile in nature as listeners can tune in wherever they are, whether from the comfort of home or whilst on the go.
Here at 8 Ways Media we recently incorporated audio blogs into our written blog posts.
For more articles and audios, please visit our Blog Section.
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