Creating mind-grabbing ad copy plays a vital role in the success of your PPC campaign. On average, searchers spend under 10 seconds before moving away to another page, hence why you need to instantly attract attention by making your ad stand out.
Below are four rules for creating compelling copy that will capture your target audience without having to exhaust your budget or even bid aggressively.
Write a Killer Headline
This is a highly competitive field because millions of advertisers are competing for the same space. Create a unique headline that differentiates you from your competitors and draws the attention of the searcher.
Keep in mind that Google Adwords only allows 25 characters in your title, so use this space carefully to make a statement that will earn clicks.
Advertising is all about Creativity
Creative writing is a key contributor towards you ad campaign’s success. Delivering the most relevant message to your targeted customers at the time of the search is of essence.
For example, if a searcher is hungry and wishes to have his food delivered quickly, the relevant ad should highlight the timeframe under which the delivery can take place.
Include Offers, Sales and Promotions
Entice your audience to click on your ad by telling them about the limited offers you have or the exclusive promotion that you are running. For example, if one ad offers a 40% discount and the other offers around-the-clock delivery, depending on their needs the searcher has the option to decide prior to clicking. Don’t forget to add a sense of urgency by including the offer’s expiry dates; this makes the customer feel like they need to grab this opportunity before it slips away.
Enable Ad Extensions
Ad extensions are a great way to spike the searcher’s interest. They are a type of ad format that typically appears below your ad text and offer the opportunity to show additional information about your business.
Google shows that adding site links increases your CTR (click through rate), even if people are not particularly clicking on those links.
Take advantage of the real estate on the SERP (Search Engine Result Page) by choosing ad extensions that are relevant to your business goals. Incorporate call and location extensions to make it easy on the searcher to find or contact you. User reviews and social extensions help your ad to stand out against your competition. If you have great ratings and reviews this will add to your credibility, so why hide them!
Finally, the latest ad extension in Adwords “Callout” allows advertisers to emphasize their unique selling benefits with an additional line of text in their ads.
For more information on how to setup your ppc campaign, don’t hesitate to contact us at info@8waysmedia.ch.
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