Today’s online marketing environment is noisy, fuelled by social media and highly competitive. Data is being produced at an unprecedented rate thanks to a rise in the number of smart products and wireless technologies that are all connected to the internet. Brand loyalty is becoming increasingly difficult to come by thanks to the immense number of social media platforms available while bigger brands are taking advantage of their social media influence to reach out to an even bigger audience.
Amongst all of these changes, it can be very difficult for a small business to reach out to a bigger audience through its online marketing strategies.
Listed below are some top tips on how to stand out from the crowd amongst all the noise:
1. Remember that Less is more
Stick to the mantra ‘less is more’ by concentrating your online marketing efforts on only a handful of social media platforms. Wait for success with an engaged community with one platform before branching out to your next one.
2. Technology and Digital Marketing are Completely Intertwined
To keep your head above the water it’s essential that you are able to keep up with the latest technology in order to remain successful. Technology is constantly evolving and your business needs technically savvy people on board in order to create, build and maintain your digital footprint. Otherwise, you run the risk of falling behind and losing customers in the process.
3. Create Great Content
Great content is critical to your success but that content needs to be combined with content that is visually engaging, interesting, informative and well written. Include images, infographics and graphics and ensure that all content is shared across each of your social media platforms.
4. Think like a Start-up
Even if you’re an established business it’s still important to think like a start-up, by creating a personal profile of each of your customers. Who is your customer? What’s their age bracket? Where are they situated and what are their buying habits? Find out other factors such as their income, likes and dislikes and favourite social media channels. All of this information will help you to develop an effective online marketing strategy that wholeheartedly appeals to your target market.
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