4 Negative Inbound Marketing Agency Practices to Avoid

If you’re seeking an inbound marketing agency to do the hard work for you, use this guide to ensure your agency of choice isn’t adopting negative practices.

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Ramzi Chamat / 8 Ways Media
2016-07-26 10:45:00

Inbound marketing is all about raising awareness about your brand, improving your sales funnel and converting leads into sales. If you are looking for an inbound marketing agency to do the hard work for you, use this guide to ensure that your agency of choice isn’t adopting negative practices:

1. Taking on any client

Agencies can accept – and turn away, any business they please, and this isn’t necessarily a bad thing. When an agency takes on a company, that company needs to be the right fit for that agency, otherwise things could go wrong very quickly. So if you have your reservations about a potential client, do your research before deciding whether or not to take that client on board.  

2. Setting a Bad Example

As companies get smarter and smarter and information gets increasingly easier to get a hold of, it’s essential to ensure that you are setting a positive example. When a potential customer does his or her research on your brand, they want to see that you have a regularly updated business blog, a sterling social media presence and outstanding content that keeps your audience engaged. Otherwise, why will they approach your agency in the first place?

3. Ignoring Buyer Personas

Before starting an inbound marketing strategy it’s essential to develop buyer personas. This is because without one, you will struggle to craft meaningful content catered to your audience’s needs. Buyer personas enable you to determine who your ideal client is, what their needs are, what they value the most and how you can solve their problems (see here for our in-depth article on developing buyer personas).

4. Ignoring the intricacies of SEO

Many marketing agencies are still making the mistake of adopting poor SEO habits, both off-page and on-page. However, an agency that adopts poor SEO practices will without doubt experience a drop in inbound traffic and poor conversion rates – very quickly and very easily. As a marketing agency, it’s essential that you address every side of SEO in order to make the most positive, dramatic impact for your clients.

There are countless marketing and SEO agencies out there to assist your business with excelling, however it’s essential to ask yourself a number of questions before making your eventual decision. Do your research into the firm in order to ensure that you select the most reputable, superior firm that will generate outstanding results for your company and always take the best interests of your company into account.

Why Choose Us?

8 Ways Media is your leading branding and web design agency with a vast local and international client reach and a team of more than 98 creative, passionate and knowledgeable employees. We always put the needs of our clients over and above anything else, taking into account your specific needs and desires and then discussing with your our ideas, plans and objectives to ensure we are all on the same page.

Get in touch today if you would like to learn more about 8 Ways Media’s outstanding, professional services that are designed to get more people talking about your business and propel it into the limelight. 

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