4 Modern SEO Strategies to Boost Traffic to your Site

Traditionally it was easy to trick Google and still rank well but today’s modern SEO environment is very different. Follow these 4 tips to improve your results.

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Ramzi Chamat / 8 Ways Media
2015-02-27 10:12:00

The influx of Google changes, social media and hashtags has had a huge impact on search engine optimisation. Search engine optimisation in 2015 is so different from the SEO of the early 2000s. Below you will find some of the most significant changes:

1.       Google is Very Smart

Traditionally, many businesses tried to trick Google by stuffing keyword after keyword into a web page – and getting away with it. Today, this kind of behaviour is hugely frowned upon by Google and will quickly get you penalised, which will immediately affect your search engine optimisation results.

Instead, focus on writing high-quality content that is well researched and relevant to your target market. Avoid ‘tricking’ Google as there are some incredibly advanced algorithms that are able to detect this sort of behaviour very quickly.

2.       Be a Savvy Writer

If you’ve just set up a blog then work your way up slowly, building a relationship with your readers and connecting with leaders in your niche before writing lots of content. Focus on creating unique content that is useful and interesting – content that will benefit readers and engage them. Only then should you think about search engine optimisation.

3.       Discard Old Habits

Traditionally, there were plenty of quick practices that would boost your rankings but today these practices are far more redundant thanks to link farms and other unethical practices. Such tactics include duplicating text, which are poor tactics to get more search engine traffic. Instead, focus on meta descriptions and page names that are appealing, memorable and succinct.

4.       Think Holistically

It’s easy to think of search engine optimisation as a list of tasks to tick off your ‘to do’ list, but when you view it holistically rather than a serious of individual tasks, the entire process becomes more organic. Tailor your blog to the right community using your genuine voice. Include relevant links and images and use social media to promote your work. Combining all of these approaches will naturally boost your search engine optimisation results, improve brand awareness and create a wider audience. 

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