As any new business knows all too well, budgets are undoubtedly tight in the initial months (or even years) of setting up shop. Unlike industry goliaths who have huge capitals underneath their belts and large teams of staff in place, your small business is just getting its feet off the ground and therefore needs to be extremely creative when it comes to getting noticed and spreading the word about your brand to the world.
It can be easy to go down the route of banner ads and Google reviews, but there are plenty of other far more creative techniques available that will enable you to shine a light on your business and truly get it noticed:
Focus on what makes you different
When people ask you what you do, don’t go for the traditional response of, “I’m an entrepreneur.” This is vague and somewhat diluted and doesn’t ignite any excitement in your brand.
Instead, have an elevator speech at the ready that differentiates your company from the competition and gets people intrigued by what you do. How did you come up with your business idea? Where is your audience based? Does your start-up support a particular cause with every sale? Find your unique selling point and emphasise it when talking about your brand. This will keep your brand in people’s minds, long after the conversation has finished.
Focus on engaging your audience
Traditional marketing involved plenty of hard selling, however today’s audience wants much more than that from businesses. When you engage with your audience, this automatically builds trust and loyalty. Social media makes engaging incredibly easy. Whether you comment on someone else’s photo, repost an article or ask a follower for their contact details so you can send them a free sample in the post, it doesn’t matter. What matters is that the individual will remember you the next time they are looking for a product or service within your industry.
Lure them in with offers
When you craft a tempting offer in the form of a discount voucher or coupon, research has found that the temptation is futile. 4 out of 5 consumers use vouchers frequently, both instore and online, so get creative with your next marketing campaign by incorporating an irresistible coupon that will attract people to your business like bees to honey.
Spread the word
Use every means necessary to spread the word about your new business. You can do this by attending events such as pop-up sales and community events or even co-sponsoring an event within your niche to give your business a good name, expand your target audience, generate new leads and improve sales. Also, ask your customers to leave reviews on your website and social media pages to reap the many benefits of word of mouth marketing. After all, people are far more likely to engage with a brand when they’ve heard good things about it from friends, acquaintances and members of the public.
(See here for more creative marketing ideas that will without doubt skyrocket your start-up’s sales).
Need our help?
Are you seeking out a creative branding agency to do the hard work for you? Then you’ve come to the right place. 8 Ways Media is your leading branding and web design agency with a special focus on creative, contemporary services guaranteed to get your business noticed by an even wider audience. Contact us today to discover how we can create a unique branding package especially for your business.
*Photo credit Jeffrey Betts
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