Content marketing can be a fantastic way to boost exposure for your company. However getting a vast audience to acknowledge and share your content is a whole other ball game. Unless you’re a mainstream company, it can be incredibly difficult to get your articles covered by the media and a mass audience.
So how can you use content marketing to gain heightened exposure? Read on to learn more…
1. Explore Content Opportunities
First of all, it’s essential to write about subjects that are relevant to your line of business, but this doesn’t mean that you can’t write about something that matters to you. Keep your eyes open for interesting article ideas that are linked to your line of industry and that will offer excellent content marketing opportunities. Subscribe to company blogs and brands that create similar content for further inspiration.
2. Know your Value
What makes your blog post different from your competitors? Although there are tonnes of articles out there on similar topics, it’s essential that you find a unique angle that hasn’t been covered. To do this, you need to find a different spin on a topic that’s already been covered, then perform some extensive research to ensure your final piece is unique, thought-provoking and interesting.
3. Go Beyond Social Media
It’s important to think beyond social media to gain a bigger following. LinkedIn has an excellent publishing tool which will help you to boost the number of views and comments you receive. You should also join relevant groups on each social media network, rather than simply having an individual page on each site.
4. Promote, Promote, Promote
Excellent content doesn’t deserve to get buried beneath the competition, so be prepared to promote your content – even before it’s been created. Make sure that the format of your content is appealing to your target audience and include shareable images, videos and infographics to reach out to a vaster audience. Once it’s published, get promoting across all social media channels and other mediums to ensure that your content marketing strategy is as effective as possible.
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