4 Content and Social Media Management Mistakes to Avoid

Are you looking for ways to boost the number of shares that your content receives? If so, these content and social media mistakes should definitely be avoided…

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Ramzi Chamat / 8 Ways Media
2016-05-20 11:35:00

The world of content creation and social media management can often be a complex and bewildering one. With this simple guide, you can overcome the confusion and improve your approach immediately.

Read on for 4 critical content and social media management mistakes that you need to avoid:

No Social Sharing Buttons

When you create an article on your website, blog or email, one of the most fundamental things you need to do is ensure that the article can be easily shared with social sharing buttons. If you don’t, you run the risk of losing out on potential shares, which is an excellent way to boost brand awareness and increase your client following.

It’s very easy to embed social sharing buttons onto your website/blog/email while there are also widgets that you can embed which are free of charge and fully customisable.

Mundane Options

Avoid having just one or two social sharing buttons. There are tonnes of social media platforms out there to choose so be sure to have the most popular platforms available but also include a few additional options. A minimum of five is a good amount to offer as most people constantly flit from one platform to another.

However don’t overwhelm your readers with endless social sharing options. This can have a negative impact on your site loading time and speed. Instead, you may wish to include an additional button that opens up to offer a number of social sites in one box.

Poor Placement

How strategically placed are your social sharing buttons? A huge part of the social media management role is to ensure that social sharing buttons are intentionally placed so that readers can easily spot them.

Research suggests that the top of the page is the most common and effective, however the side of the page is also a popular location particularly if the buttons float down the page as you scroll down. Whichever option you go for, always make sure that the buttons are easy to spot.

Irrelevant Content

Another critical mistake to avoid is including irrelevant, boring content onto your site’s pages. Take the time to write interesting, relevant content that will compel your readers to take sharing action. Whether it’s educational, inspiring, resourceful, funny – or a combination of the above, keep your focus in each and every piece that you write.

About 8 Ways Media

8 Ways Media is a leading branding and web design agency offering captivating media design services that are guaranteed to compel. Take a look at our client portfolio to learn more or get in touch today.

 

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