Social media marketing is a challenging and often complicated role. Since there is no exact formula for success it can be very difficult to know what’s right from wrong. But making major social media marketing mistakes can have a detrimental impact on your business’ reputation, so it’s important to tread carefully with every single post, quote or comment you create.
Use this guide to craft better social media posts that will result in a positive response. Below we list the top 3 social media marketing ‘no’s’ that you definitely need to avoid to:
1. Buying Followers
When you create a Facebook page there is the option to ‘purchase’ followers. This will immediately increase your following from, for example, 100 to 1,000. This is not an honest or organic way to build a following, and it’s not always about the numbers.
Social media is a place to build quality relationships with your clients; it’s a way to interact and engage with your followers, whether you have just 15 followers or 15,000. So instead of getting caught up on the numbers, it’s better to focus on creating high-quality posts that captivate your readers and generate discussions. Create consistent, regular content that is interesting and well-thought-out. Always place quality over quantity.
2. Being Dishonest with Comments
It can be tempting to leave fake comments, particularly when the conversation is quiet. But this is a dishonest approach to social media marketing and your readers will most likely suspect something.
Instead, craft your posts with care, thinking about the best way to generate a response. Be patient, it can take some time for people to start leaving likes and comments on your posts, but gradually you will increase your following and the conversation will flow.
Once they do start posting comments, always respond to your followers with enthusiasm, whether they ask a question or leave a comment. Don’t just reply with a half-hearted response just for the sake of it: take the time to think of a thoughtful and useful answer. It’s all about being social, light-hearted and approachable.
3. Plagiarism
Not only is plagiarism unfair but it also reflects badly on you, suggesting you have no original ideas or creativity. It’s better to create your own content, and this is the perfect way to build stronger brand awareness. Yes, you can refer to other sources for inspiration, but don’t outright copy them. Use them as a guide or a reference point, citing them appropriately.
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