3 SEO techniques that Remain Important in 2015

Are you adopting these three search engine optimisation techniques? Read on to learn what important SEO techniques you need to be aware of in 2015.

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Ramzi Chamat / 8 Ways Media
2015-02-18 07:34:00

2014 saw Google announce countless algorithm updates that, if weren’t properly followed, could see your website buried well beneath the competition. Throughout 2015, it remains equally important to use the right search engine optimisation techniques to ensure that your site has a chance of ranking well in search engine results.

Listed below are some top search engine optimisation strategies that you need to adopt in 2015:

1.       Streamline your URL structure

Websites that feature a streamlined URL structure usually rank better than websites who’s URLs are messy and confusing. Since URLs and link building form the foundations of your site, it’s essential that they remain consistent and search-engine-friendly across your website.

Search through your website to make sure that all of your URLs are clean and tidy. Any URLs ending in unnecessary figures, letters and words need to be edited to appropriately reflect the page they are representing. This is easy to do and also lets your readers know exactly what each page is about.

2.       Clean up your Links

Link building is another building block of your website. Any broken links need to be found and restored as quickly as possible; otherwise this will affect your rankings. Perform a thorough audit of your site to ensure that all links are directing the reader to the right location.

Also, clean up your site and remove any unnecessary outbound links, as websites with too many outbound links may be perceived by Google as spam which can impact negatively on your search engine results. Originally, Google had a limit of 100 outbound links her page, however, this rule has since changed and the company recommends user discretion. In this respect, always put quality over quantity – a webpage that is overloaded with too many outbound links is difficult to read and looks messy. As a rule, stick to just a few outbound links leading to high-quality websites and pages of your site.

3.       Inbound Links – Less is More

It’s much better to have numerous links leading to your site from a few niche websites, rather than having countless individual links from various second-rate websites. To achieve this, aim to get mainstream media websites and well-known industry-related sites linking back to your website by producing high-quality, informative and interesting content. 

To Summarise

In summary, the above-mentioned search engine optimisation tactics are very simple and easy to understand, but they require a great deal of time and effort on your part in order to be effective. By taking the time and effort to streamline URL structures, clean up your links and eliminate superfluous inbound links, your site will be more likely to get a boost in its rankings. 

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