It can be difficult to establish a daily SEO task schedule, since SEO responsibilities differ tremendously from one business to another. That being said, there are certain important tasks that every business should be doing, every single day, to improve search engine rankings and keep businesses ahead of the competition.
1. Improving your Website
The first step is to improve your website and make it the best version of itself possible. Upload beautiful images that readers will find attractive and compelling; create sterling content that is meaningful, valuable and interesting; provide tools that enhance the entire user experience. In addition to all of this, your website needs to have a responsive web design so that people accessing it from a mobile phone, iPad or other portable device can easily read your website without having to scroll left and right or zoom in.
Also, clean up all URLs and make sure that all links lead to the right internal page or website. By focusing on all of these elements, you will help to increase your website’s rankings and promote your social networks.
2. Tracking your Results
The next step is to monitor where your website ranks and compare your current visibility with your previous rank check. There are countless tools available to help you monitor your progress, observe your rankings and track your traffic.
Monitoring your website will enable you to establish whether your rankings have risen or fallen, and what changes you have made a result of this change. If the rankings have risen and you have focused specifically on internal linking, continue you focus on this area. If your rankings have risen and you have been focusing primarily on social media marketing, then you know that your approach is generating the right results.
3. Educating Yourself
Finally, you cannot expect your site to achieve high SEO rankings if you do not dedicate plenty of time to educating yourself about search engine optimisation. There are endless SEO tools available designed to help you improve your knowledge and understanding of this vast area, from webinars, seminars, books, eBooks, blogs, websites and much more.
It’s also essential to keep up with the latest search engine news including important news pertaining to Google, Bing and Yahoo! as well as any news regarding social media. Last but not least, you should remain afloat regarding major SEO terms that are used by industry experts.
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