Online marketing is a challenging arena where small, medium and large sized businesses are all vying for the limelight – mainly on the first page of Google’s search engine results. Unfortunately, paid advertising has become incredibly expensive as countless international business fight for the SEO competition. However, although the competition to get to the top can be incredibly tough, there are a number of techniques that you can adopt to work your way up.
Read on to discover how you can improve your SEO results amongst the search-engine marketplace:
Use Analytics
All too often, businesses create content and market their websites without assessing the effectiveness of their campaigns. Just because you’ve invested in keywords or implemented an incredible SEO campaign, doesn’t necessarily mean that it’s generating the right results.
By using analytical tools, such as the ROI analyser, Conversion Ruler, you’ll be able to analyse the traffic and corresponding sales to establish what’s working. This will enable you to continuously measure the performance of your chosen keywords, instead of ignoring the results and simply hoping or expecting them to work.
Free Search Works Too
Though paid search might be all the rage, it’s still possible to generate traffic to your website organically. To do this you need to tweak your website with the right keywords so that search engines can find it and rank it highly in SEO results.
Know your Keywords
Since the competition (and cost) of top keywords is incredibly rife, the trick is to Know your Keywords. Simply put, this means searching for less obvious keywords rather than the big players. For example, ‘perfume’ as a standalone keyword is very competitive, but a branded keyword, such as ‘Roberto Cavalli perfume’, is far less competitive.
Another way to discover unique keywords is to ask your clients to describe your business or services. This can be a great way to gather creative keywords that no one else is competing on, which is a fantastic way to attract more web visitors without stressing about the competition.
A Few Closing Thoughts…
Finding the right keywords for your website is fundamental in attracting your exact target audience. By adopting the SEO techniques outlined above, you will be better able to boost traffic to your website, increase your client following and of course, enhance your return on investment.
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