Periscope is a live video streaming app for iOS and Android that enables you to explore the world through other people’s eyes.
Founded by Kayvon Beykpour and Joe Bernstein and launched in 2015 by Twitter, the app presents incredible opportunities to make connections with people from across the globe in real time and is regarded as one of the fastest social media building platforms in the world.
So why is it that businesses can benefit from using Periscope? Read on to find out…
1. Helps to build your Brand
There are limitless opportunities to build your brand on Periscope. From a behind-the-scenes look into your brand to a live Q&A, there are countless ways to market your business and raise your profile.
Real-time connection with your audience is the perfect way to build your brand. When current and potential clients are given the opportunity to connect with your brand in real time, this provides the perfect gateway to building stronger connections between your brand and your audience, which will ultimately expose you to more opportunities and present the potential to attract a wider audience.
2. Enables you to build a new following and engage with your audience
When you join Periscope you will be surprised how quickly you generate a new following of individuals who you have never had contact with before, from business owners, bloggers, marketers and much more.
Also, when compared with other platforms, the level of engagement generated between your brand and your audience on Periscope is extraordinary. Provided you use the app properly, it enables you to connect with people from across the globe and experience a high level of engagement. Take advantage of the comments, feedback and testimonials that you receive in real time to leverage your brand and make it global.
3. Gives you the opportunity to make money
Another fantastic feature of Periscope is that you can make money from it! You can do this by charging for private/exclusive live stream classes and workshops. With so many people out there looking to educate themselves about your area of expertise, there are countless opportunities to make money from this by charging people to have you share your information.
Furthermore, you can remarket these videos to people who already saw them and want to re-watch them, or target those who missed the live stream and give them the opportunity to experience something they would otherwise have missed out on. Periscope presents numerous opportunities to make money, which countless businesses are taking advantage of.
So if you haven’t set up a Periscope account yet, what are you waiting for?
How can we help?
Are you seeking out a creative branding and web design agency to do the hard work for you? Then you’ve come to the right place.
We’re here to help. Get in touch today to discover how we can help you to create a stellar marketing strategy that will take your business to brand new heights.
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