3 Link Building Changes you Need to Take Note Of

The world of link building is constantly changing. Follow this guide to keep up with the latest link building changes to boost your site’s success.

admin

Ramzi Chamat / 8 Ways Media
2015-02-03 08:09:00

The world of search engine optimisation and link building is constantly evolving. What was once considered acceptable and proper is today no longer accepted, but keeping up with the latest search engine optimisation changes can be tricky and complicated.

This guide aims to provide clarification on the major search engine optimisation and link building changes you need to adopt. Follow these tips to ensure you remain up-to-date and positively acknowledged by Google.

1. Guest Blogging is Dead

Traditionally, guest blogging was a major tool that earned you positive recognition from Google, but too many companies were using it purely for search engine optimisation purposes and as such it has become frowned upon by Google.

There are plenty of other ways to improve your search engine optimisation results. Instead of guest blogging, branch out into online communities and create engaging YouTube videos. You should also place a heavy emphasis on high-quality content creation through your own blog.

2. Haphazard Link Building Must Be Avoided

Again, years ago, haphazard link building was acceptable and many businesses aimed to have as many links directing back to their website as possible. But Google’s algorithms and search engine spiders are far more advanced today than they were traditionally, and are able to detect illicit linking from obscure directories or link farms (which will get you into Google’s penalty box in no time).

Instead of trying to rack up as many links as possible, focus on quality over quantity. Ensure that any websites linking to yours are relevant to your line of business and of a very high quality.

3. Social Media is King

According to many online marketing specialists, social media is very similar in nature to link building and is a fantastic search engine optimisation tool. By tweeting and sharing information about promotions, events and other matters relating to your business through social media, you will be able to attract plenty of attention to your website, increase brand awareness and boost profits. 

Interested to meet digital professionals?

Let’s discuss your project and try to find the best solution for your needs.