Content marketing is one of the most powerful marketing tools around, and countless businesses are taking full advantage of it to boost their brand’s status and drive more traffic to their websites.
However, all too many businesses are cutting corners when it comes to proper content marketing, as they are not approaching it with a well-thought-out content marketing strategy.
Listed below are 3 questions you need to ask yourself before creating your next piece of content:
1. Does this help our company to meet its goals?
When you create content it’s essential that every single piece of content created aligns with your business’ goals and possesses a purpose. For this reason it’s vital that you have a content marketing strategy in place in order to create content that is carefully crafted to resonate with your audience.
2. Are you joining new platforms, just for the sake of it?
It can be so tempting to join the latest platforms just because they are new, exciting and popular, but do these platforms align with your brand image? It’s all well and good joining Periscope, for example, but if your target market are primarily middle-aged and don’t have a presence on the platform, you are wasting valuable time and resources that could be used for doing something much more meaningful.
Instead, what you need to do is perform in-depth research to find out which platforms your target market is spending the majority of their time on. This will then give you a clearer insight into which social media platforms are best for your business. After all, there’s no point in creating content for a platform that you aren’t familiar with or that your audience isn't present on.
3. Does this content satisfy the customer?
Finally, you may have sat with your team and devised a content marketing campaign that meets your own goals; however have you taken into account where that content fits in your customers’ journey? Your content needs to serve a purpose for your audience – at every stage of the customer journey. Your audience is your most valuable asset - don't ignore their needs when it comes to creating new content.
Can we help?
Here at 8 Ways Media we are experts in creating outstanding content that resonates with the right target audience. If your brand is struggling to create the right content, get in touch today to discuss your needs and discover how we can help your brand to achieve outstanding results through outstanding content.
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