Taxis have been in existence for hundreds of years, beginning in the form of a horse and buggy in the 1600s when Parisians needed a way to get around the city. However, it wasn’t until the 1800s when the taxi trend kicked off internationally, spreading to the USA and other countries and becoming particularly popular in New York City. By 1899, taxi cab services were so popular that 100 cabs were introduced onto New York’s streets. Today, there are more than 13,000 yellow taxicabs in NYC and millions across the globe.
Today, taxis form a major part of our lives and the traditional taxi-catching structure has changed very little. Although you can easily book a taxi, the most popular method in most major cities is to flag down a taxi from the side of the street.
Enter: Uber
Uber entered the scene in 2006 as a revolutionary transport company designed to take the stress out of hailing a cab. Simply submit your trip request via the Uber app and an Uber driver will come and pick you up from your designated location. The app enables you to track the vehicle as it makes its way to your location and tells you when your driver has arrived. Furthermore, there is no need to pay with cash – everything is completed digitally.
There are thousands of Uber drivers across the globe, with the company operating in 375 cities worldwide. Here are 2 reasons why Uber has become so successful:
1. Putting the Customer’s Needs First
Uber truly solves a problem for the customer. If you need a taxicab service at a reasonable price, Uber is your answer. No matter where you live you can get a taxi within moments, while the service is convenient and of a very high quality. There are countless vehicles to choose from so your journey can be fully customised, while you can track your cab as it makes its way to you, all of which adds to a positive customer experience. Various forms of payment are accepted and you can pay via mobile phone or from inside the vehicle and even with a credit card.
2. Absolute convenience
If it’s the middle of the night and you desperately need a cab, Uber is your answer. No matter what time of day or night, an Uber cab is available for you. This is all thanks to Price Surging, which means that when demand for rides increases in a city, the price for the service goes up too. Uber even gives riders a warning before getting into an Uber cab if price surging is in place, and the service has proven incredibly successful for the company. Uber has filled a gap in the taxi market, offering reliable, safe, around-the-clock cab services in any situation.
Uber is disrupting the traditional taxi industry by transforming the way that people catch a cab. The business has grown significantly and now has more black cars in San Francisco than ever before. Uber is reinventing the taxi service, bringing unique features like ridesharing to various parts of the world. Uber has turned the taxi industry directly on its head, shaking up this 400-year-old industry and changing it forevermore. And it seems clear that Uber can only climb further and further up the ladder of success.
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